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AI Navigation helps your assistant guide visitors to the right page on your website. Instead of only answering questions, the assistant can understand what a visitor wants and suggest or open the most relevant page. This reduces drop-off and increases clicks on demo, booking, and checkout pages.

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AI Navigation URL

Open: https://portal.wowagent.ai/ai-navigation Or, in the left menu, click AI Navigation. First, select the correct website from the website switcher. Rules are saved separately for each website, so the rules list changes when you switch websites.

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What AI Navigation Does

AI Navigation can help visitors find pages such as:
  • Pricing pages with a plan comparison
  • Contact pages with a phone number, form, and map
  • Booking pages with a calendar and time slots
  • Main service pages and detailed sub-service pages
  • Product pages, categories, and variants
  • Support pages, FAQs, and ticket forms
  • Blog articles and guides
  • Policy pages, such as refund, privacy, and terms
  • Location pages with an address and opening hours
  • Demo request pages with a form
  • Checkout or enquiry pages with a call to action
How it works: A visitor types what they need in the chat. The assistant matches their message to the intent keywords in your rules and finds the destination. The current rule editor offers URL Redirect to open a page and DOM Element Focus to focus a CSS selector on a specified target page. Test the resulting action from a visitor command before relying on it on your live website. Result: You get fewer “How do I find X?” chats and more visitors landing directly on the right page. Check User Intent Analytics to see the impact.
AI Navigation requires a paid plan and the appropriate workspace permissions. Live widget use also needs the public widget to be active and verified. See Free Trial and Access.
Navigation Rules connect visitor intent to pages on your website. Each rule links one intent to one destination with one action type. You manage these fields for each rule:
  • Rule label: A descriptive label, such as “Go to Pricing Page”.
  • Intent keywords: The phrases visitors type. Example: price, pricing, cost, plan cost, rate card.
  • Target type:
    • URL Redirect opens a full page.
    • DOM Element Focus uses a CSS selector and a Target Page URL to focus an element on the intended page.
  • Target value: A target URL for a redirect, or a CSS selector such as #contact-form for element focus.
  • Target Page URL: Required for DOM Element Focus so the element can be located on the correct page.
  • Status: Active or Paused.
The current rule editor does not expose separate Modal Trigger, Suggest/Auto open, or priority fields. Use distinct keywords and test overlapping rules instead of relying on those older instructions.
Examples:
  • If a visitor asks about pricing, the assistant can guide them to your pricing page. The rule matches “price”, “pricing”, and “cost” and suggests your pricing URL.
  • If a visitor asks to contact your team, the assistant can guide them to your contact page. The rule matches “contact”, “call”, “phone”, and “talk to human” and opens your contact URL or focuses the contact form on its target page.
  • If a visitor asks about a product, the assistant can guide them to the product page. The rule matches the product name along with words like “buy” and “details”, and redirects to that product’s URL.
Start with 8 to 10 rules for your core pages: pricing, contact, booking, your top 3 services, your top 2 products, support, and your refund policy. Then add more rules based on your analytics. Open: https://portal.wowagent.ai/ai-navigation On this page, you can add, edit, delete, pause, and search rules, and move between pages of the list. Use Auto-Generate to create draft rules from the pages WOWagent found when crawling your website, then edit the keywords manually. Auto-generated drafts save time, but always review their URLs, because they can pick old or duplicate pages. Whenever a URL on your website changes, update the rule’s target value on the same day. An old URL can lead to a 404 error. Check the destination and available action-verification results after updating it.

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Page Re-initialization

Page Re-initialization is useful for websites built as single-page apps (SPAs). An SPA is a website built with tools like React, Vue, or Next.js, where pages change without the browser fully refreshing. On these websites, the widget loads on the first page but may not notice when the visitor moves to another page. As a result, suggestions stop working after the visitor navigates within your site. If your website works this way, you need to set up re-initialization so the widget keeps working correctly after navigation. Page Re-initialization URL: https://portal.wowagent.ai/ai-navigation/soft-navigation The current page is named Page Re-initialization Actions. Configure the website functions or scripts that need to run after a soft page change:
1

Add an action

Click Add Re-initializer.
2

Choose the action type

Choose Call website function or Reload website JS file.
3

Enter the function or file

For a function, enter its global name, such as initSPAComponents, without parentheses or JavaScript code. For a script, enter the website’s JS file path.
4

Limit the paths

Set Run on Paths to the paths that need the action. Use * only when the action should apply across the website.
5

Save and test

Click Save to List or Update, wait for saving to finish, and test the destination on your live website.
A reloaded file must belong to your website and be safe to execute repeatedly. Ask your developer to check forms, menus, and other interactive elements after soft navigation.
You do not need to add actions if your website’s features already work after navigation. The current page configures function and script actions; it does not offer the older history/hash router-mode selector.

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Test AI Navigation

Use Test AI Navigation to check whether your rules work. Always test in the panel before relying on rules on your live website. Try these test phrases one by one:
  • I want pricing
  • I want to contact support
  • Show me your services
  • Book an appointment
  • I want to read your refund policy
  • Show me product details
  • I need help choosing a plan
Test AI Navigation URL: https://portal.wowagent.ai/ai-navigation/testing How to test:
1

Open testing page and select website

Type a test phrase exactly as a visitor would. Include a typo at least once, such as “pricee”.
2

Check matched rule details

Check the matched target type and destination, including the target page and selector for element focus.
3

Inspect the live preview

Check that the destination page loads and the expected element is focused. Use Open in new tab if you need to check the destination outside the embedded preview.
4

Review mismatches

If nothing matches, note the phrase as a candidate for a new rule. If the wrong rule matches, fix its keywords or destination.
The testing page shows a warning if your website’s security settings block the preview, and suggests opening the page in a new tab. This means your website’s security headers are blocking the preview window. It does not mean the rule failed. Open the destination in a new tab to check it, and allow the preview domain in your website settings if needed.
Test at least 15 phrases: 10 core phrases and 5 edge cases with short forms like “rate”, “location”, or “human”.

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User Intent Analytics

Open User Intent Analytics to review Verified Website Actions for the selected website. The current view covers the Last 7 days and includes:
  • Actions requested, Verified success, Verification failed, and Success rate.
  • A breakdown of navigation and form actions.
  • A breakdown by conversation language.
  • Average verified completion time, pending verification, and cancelled actions.
  • Recent action events with the target, type, language, result, duration, timestamp, and available failure reason.
These outcomes are reported by the visitor’s browser rather than inferred from the assistant’s reply. An action being requested does not mean that the browser verified success. Weekly routine: Review failed and pending events, open the relevant destination, and test the same command in the panel and on your live website. Correct broken URLs, selectors, or re-initialization actions, then check the next verified result. Use the lead’s Journey view for pages, messages, conversions, and actions within an enquiry. Use that context to find confusing website journeys and choose useful new rules.
1

List your important website pages

Pick your top 10 pages from your menu and footer, including pricing and contact. Note their exact URLs and any stable CSS selectors needed for element focus.
2

Create navigation rules for common visitor needs

Write intent keywords in the words your customers use, not your internal names. Choose the current target type that matches the visitor journey, then test it before enabling it.
3

Test each rule in testing page

Test 2 phrases for each rule and fix any mismatches.
4

Add missing rules from first test fails

Aim for zero critical misses on your top 10 pages.
5

Review User Intent Analytics regularly

Spend 10 minutes each week reviewing the last 7 days.
6

Improve rules based on real visitor behavior

Add or refine keywords and pause duplicate rules that compete with each other.
Do not create 50 rules on the first day. Start with 10 good rules, then grow to around 30 based on your data.

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Best Practices

Use your customers’ language when you create rules. Think about what people type into a search box, not how your sitemap is organized. Do not base rules only on page names. A page named “Solutions” means nothing to a visitor. Think about what visitors actually ask for. Add synonyms, Hindi-English mixed phrases, and short forms. For example, a pricing rule needs: price, pricing, cost, rate, charge, fees, and plan cost. For example, visitors are more likely to say:
I need help
than:
Support page
Create rules that match real visitor intent. For example, a help rule needs: help, stuck, confused, issue, problem, support, contact support, and talk to human. Other tips:
  • Create one main rule for each intent. Overlapping rules can produce unexpected matches, so merge them or make their keywords more specific.
  • Use full target URLs that start with https and have no typos at the end. Test the links every month.
  • For DOM Element Focus, use a stable CSS selector and the correct Target Page URL.
  • For forms and other interactive destinations, test the complete flow, including entering details and submitting, rather than only checking that the element appears.
  • Pause seasonal rules after an offer ends instead of deleting them, so you keep their data.

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When To Update AI Navigation

Update your rules when:
  • You add new pages: Create a rule the same day, test it, and activate it.
  • You change page URLs: Edit the target value, test the old phrase again, and check analytics for 404 failures.
  • You launch new services: Add a rule with keywords that link to the service detail page.
  • Visitors ask for pages that have no rules: Check the unmatched list every week and add rules for the top 3.
  • Analytics shows the same failed navigation repeatedly: Fix the rule’s keywords, target page, or selector.
  • You change your pricing, contact, booking, or support pages: Retest all linked rules, and update section IDs if your theme changed.
After a theme or website builder update, retest all 10 core rules. Theme changes can break selectors and page initialization even when the URLs stay the same. If rules suddenly stop working on your live website but still pass in testing:
  1. Check that the widget shows as verified in the Integration Center.
  2. Check whether your website’s security settings are blocking the preview.
  3. If your website is a single-page app, check the soft navigation setting.
  4. Clear your cache and test again in an incognito window.

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Next Steps

Inbox and Leads

See what visitors asked and follow up.

Forms

Link forms to visitor intents.