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Integration Center is where you connect and verify the services WOWagent needs for tracking, website widget setup, analytics, publishing, and other website operations. Some features in WOWagent stay locked until the required integrations are complete. Integration Center

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Where To Find It

Open: https://portal.wowagent.ai/website/integrations Or click the standalone Integration Center entry in the sidebar. First, select the correct website from the website switcher. Integrations are set up separately for each website, so the statuses change when you switch websites. If no website is selected, the page is empty.

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Why Integration Center Is Important

Integration Center connects your website with the tools that important WOWagent features need. Each integration supplies a specific capability. Widget verification enables the live assistant. Google Analytics supplies analytics data, Search Console supplies search data, and publishing setup enables its selected destination. Website scans and form submissions have their own requirements. You need these integrations for:
  • Website tracking: To see visitors, page views, and behavior.
  • AI assistant widget setup: To show the chatbot on your live website.
  • Chatbot verification: To confirm the script is installed correctly.
  • Analytics reports: To fill in the Dashboard and traffic insights.
  • SEO insights: To get keywords, clicks, and site health data from Google.
  • Blog publishing: To publish AI blog articles on your domain.
  • DNS or domain setup: To verify ownership and set up the publishing path.
  • Marketing and tracking services: To connect your pixel, Tag Manager, and Business Profile.
On a paid plan, complete the integrations needed for the features you intend to use after you add your website. Trial accounts can begin with website health and security checks; see Free Trial and Access.

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Integration Readiness

The Integration Readiness section shows how complete your setup is. It shows:
  • Connected integrations: Green, and working.
  • Disconnected integrations: Grey, and need to be connected.
  • Required actions: A button to fix the item now.
  • Setup required status: Items you must complete before features unlock.
  • Verification status: Whether the integration is detected on your live website.
If an item shows Disconnected or Setup required, click its action button and complete the setup. After each fix, click Verify or Refresh and wait 10 to 30 seconds. Do not leave the page until the status turns green. The readiness summary is calculated for each website. Review each integration’s status; a percentage alone does not verify the complete visitor journey.

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Common Integrations Explained

You can see setup cards for the following integrations.

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Pixel Code

A small tracking code that tracks your visitors. Why you need it: Without the pixel, your Dashboard traffic and lead sources stay empty. Copy the pixel, paste it into your website’s head section, save, and click Verify.

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Blog Subdomain

A subdomain such as blog.example.com for your AI articles. Why you need it: To publish blogs on a subdomain, you must add a CNAME record in your DNS and verify it. Without it, publishing fails with a “DNS unverified” error.

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Cloudflare Path Publishing

Publishes blogs under a path such as example.com/blog using a Cloudflare Worker. Why you need it: Without the Worker and its route, the Publish button stays disabled and shows the message “Add prefix in Cloudflare Path Publishing”. Set up the Worker, add the route, and click Verify.

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Google Analytics

Connects your GA4 property to get traffic, user, and behavior data. Why you need it: Without it, the Analytics tab and content performance stay empty. Click Connect, allow access with your Google account, select the property for this website only, and click Save.

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Tag Manager

Connect your Google Tag Manager (GTM) container if you add the widget through GTM. Why you need it: If you use GTM to add the widget, WOWagent checks that container. If the wrong container is connected, the widget is not detected. Select the correct container ID, such as GTM-XXXXXXX.

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Search Console

Connects your Search Console site to get clicks, impressions, keywords, and sitemap submission. Why you need it: Without it, Search Console measurements are unavailable and sitemap submission cannot use that connection. Other website scans and research can have their own results. Connect the exact website URL, making sure https and www match. The readiness list shows 3D Avatar Shareable Link with its Active or Inactive status. Use Enable or Disable here to control public sharing, then wait for the save confirmation. Set and save your Avatar Username, select the 3D layout, and copy the public URL in Chatbot Management. A saved username is required before the sharing change can be saved. Widget availability, plan access, and credits also affect whether visitors can start a call. See Avatar Sharing.

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What You Should Do First

When you open Integration Center, check which items are incomplete. Start with the required items. Required items show a red dot or a lock icon. Optional items can wait. Usually, you need to complete these steps:
1

Set up website widget or pixel

Copy the script, paste it on your website, and click Verify. This turns on live chat.
2

Connect analytics

Connect Google Analytics and Tag Manager. This fills in your traffic data.
3

Connect search or SEO

Connect Search Console. This fills in your SEO data.
4

Configure blog publishing

If you want to publish content, set up a subdomain or Cloudflare path along with DNS.
5

Set up DNS or Cloudflare

If required, add the CNAME or TXT record, wait 5 to 30 minutes, and click Verify.
Complete the required items first, then the optional ones. You can prepare Knowledge Base content and test the assistant before the live widget is verified. Verify the widget and check a real visitor session before relying on it on your website.

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Locked Features

If a menu item is locked, read its message. Plan, trial, permission, and integration requirements can each restrict access. For example, some growth and publishing features need DNS or blog publishing setup first:
  • Publishing AI blogs needs Cloudflare to be verified.
  • Some SEO submissions need Search Console to be connected.
  • Publishing the chatbot needs the widget to be verified.
If something is locked, go back to Integration Center and complete the missing setup. The lock tooltip names the missing item. Complete that item, click Refresh, and go back. If it stays locked, check Free Trial and Access and Team and Workspaces for subscription and permission restrictions.

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Website Widget Setup In Detail

The website widget lets your AI assistant appear on your website. For full platform-by-platform steps, see Install Widget. Steps:
1

Copy the script

In Integration Center, find the Website Widget card and click Copy Script. The script includes a data-key that links the widget to your website.
2

Paste before the closing head tag

Paste the script just before the closing </head> tag on your website. In code view, find the closing head tag and paste the script above it.
3

Install on WordPress

For WordPress, use a Custom HTML option or a Header and Footer plugin. Paste the script into the site-wide header, click Save, and clear your cache.
4

Install via GTM

For Google Tag Manager, create a Custom HTML tag, paste the script, set the trigger to All Pages, click Submit, and publish the container.
5

Install on custom site

For a custom website, paste the script into your main layout template so every page loads it.
6

Verify installation

Go back to the panel and click Verify. WOWagent opens your live website and checks for the script with the matching data-key.
After installation, verify the widget from the panel. The card must show that the installation is detected and the status is verified. Open your live website in an incognito window, and check that the widget bubble appears in the bottom corner. Test opening it, closing it, and the mobile view. If an ad blocker hides the widget, turn it off while testing. If a theme update removes the script, paste it again and click Verify again.

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Analytics And Search Integrations In Detail

Analytics and search integrations help WOWagent understand your website traffic, SEO performance, visitor behavior, and growth opportunities. If available, connect services such as:
  • Google Analytics: For sessions, users, and top pages.
  • Google Search Console: For clicks, keywords, and indexing.
  • Tag Manager: For managing your tags.
  • Other supported tracking tools: Such as the pixel.
How to connect:
1

Click Connect on the card

Start the connection from the Integration Center.
2

Log in with an admin Google account

Use the Google account that has admin access to Google Analytics or Search Console.
3

Allow permissions

Grant the requested permissions.
4

Select the correct property

For example, if your website uses https, select the https version, not the http version.
5

Save and wait for the first data

Click Save, then wait for the first data to arrive. This can take 10 to 60 minutes.
Use the same Google account for all three services to avoid mismatches. If you select the wrong property, click Disconnect and reconnect with the correct one. Check the Resources or Snapshot tab to confirm that data is coming in.

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Blog Publishing Setup In Detail

If you want to use AI Growth and publish the content it generates, complete the publishing setup. Depending on your website setup, this can include domain, DNS, or Cloudflare configuration. You have two options:
  • Option A, Subdomain: Enter your blog subdomain, add the CNAME record shown to your DNS provider (such as GoDaddy, Hostinger, or Cloudflare), wait, and click Verify.
  • Option B, Path: Set up the Cloudflare Worker, add a route for your blog path, and click Verify.
Without this setup, AI blogs stay as drafts and publishing fails. The CNAME stays unverified until the DNS change has spread across the internet. Wait 30 minutes after changing DNS, then click Verify again. Do not change DNS twice in a short time.
1

Select the correct website

Choose your website in WOWagent.
2

Open Integration Center

Go to the Integration Center page.
3

Complete required integrations

Look for items with a red dot and finish those first.
4

Install and verify widget or pixel

The status must turn green.
5

Connect analytics and search tools

Select the correct properties.
6

Configure publishing

If you want to use AI content, set up DNS and click Verify.
7

Refresh the required statuses

Refresh and confirm the integrations needed for your selected features. Optional disconnected integrations can remain disconnected.
After this, set up your Knowledge Base, then Chatbot Management, and then test on your live website.

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If An Integration Fails

Check these points:
Make sure you are working on the correct website. The website switcher must match your live domain.
Make sure you have admin access to the external service. Connecting with viewer access fails.
Make sure your DNS or website change has finished updating. Wait 30 minutes after a DNS change.
Make sure the widget script was added to the correct website, and check that the data-key matches.
Make sure your website is live and public. Open it in an incognito window to check that it loads. A website running only on your own computer (localhost) cannot be verified.
Make sure you are checking the correct workspace. Integrations are set up for each workspace and website.
Extra checks:
Clear your website cache and CDN cache after pasting the script.
If your website’s security settings or firewall block outside scripts, allow the WOWagent script. The test page shows a warning when something is blocked.
Make sure the container is published, not just saved.
Make sure the URL matches exactly, including https versus http and www versus non-www.
Make sure the Worker is deployed and its route is active.
If the issue continues, create a support ticket from the panel. Include your website domain, which card failed, a screenshot of the status, what you already tried, and when you made the change.

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Next Steps

Install Widget

Add the chat widget on WordPress, GTM, or any website.

Chatbot Management

Set up your assistant’s name, greeting, and style.